The Concept.

For my logo, I wanted to keep it minimal & clean, but also sophisticated as well.

The logo consists of the initials of my Korean name ‘Min Jee Cho’ arranged in the shape of a paperclip.

The Inspiration.

The logo is inspired by the shape of the paperclip.

So why a paperclip?

For many, a paperclip is simply a stationary object used to hold pieces of paper together. However, by changing its original form, this small item can be a useful tool for a variety of situations.

The versatility of the paperclip is the characteristic I strive for as a designer.

The Breakdown & Guide.

Branding Assets.