Neutrogena | Ultra Sheer: Sunscreen You Can’t See
Art Direction | Campaign Launch
2025
For Neutrogena’s launch of their new Ultra Sheer® Mineral Sunscreen, we teamed up with skin dermatologist and skin cancer surgeon Dr. Neera Nathan and John Cena, actor and WWE Superstar, known for being invisible, just like the new sunscreen. Drawing inspiration from his iconic "You Can't See Me" catchphrase, the Sunscreen You Can’t See campaign highlights that while Neutrogena’s Ultra Sheer® Sunscreen may be invisible on one’s skin, its powerful high-SPF mineral formula is actively protecting against the toughest UV rays.
This new campaign platform is paired with elevated beauty and product visuals.
COMING SOON