MIN JEE (BRENDA) CHO
WORK
HELLO
2024
Dewar’s is a renown blended Scotch whisky brand that has been ever-present for more than 177 years. To build a premium, luxury brand prescence and cultural relevance, we launched a new brand platform that invites one to discover and share their unique stories waiting at every table where people gather. Here’s to the stories we pass on and the discoveries that begin.
FULL PROJECT
2024
For Superbowl 2024, we brought forth an innovative ring that broke the long football tradition where only the winning team walks away with a Super Bowl ring. Introducing the M&M'S Almost Champions Ring of Comfort, a ring for the runners-up that features lab-made diamonds created from an unexpected source: M&M'S Peanut Butter.
FULL PROJECT
2023
A 360° campaign, ‘Expand Your World’, for the launch of Meta Quest 3, a long-awaited headset since the release of Quest 2 back in 2020. This new headset transformed, inside and out, through its slick, lightweight design and new features where Augmented Reality and Virtual Reality seamlessly merged to deliver a groundbreaking Mixed Reality experience with limitless possibilities.
FULL PROJECT
2023
Asgard’s Wrath 2 was the world’s most ambitious Virtual Reality game and the biggest game launch in Meta’s history.
So, how did we introduce the world to a game one can only experience while wearing a headset they might not yet own? Well, we brought chaos from inside the game out into our real-life world.
FULL PROJECT
2022
ShopRunner unveiled an evolved brand and new campaign to inspire consumers to “Shop Boldly.” ShopRunner’s new look and feel reflects the platform’s focus on making shopping experiences simple and putting confidence back in how people shop online.
FULL PROJECT
2022
For more than one and a half centuries, Bloomingdale's has been a New York City landmark and pioneer of the modern retail experience. In 2022, the innovative retail leader paid homage to its 150th with a celebration like no other.
Launching one-of-a-kind shopping experiences, exclusive luxury product collaborations, pop-ups, and special events for its customers, colleagues, and communities, Bloomingdale's stores nationwide joined in the celebration, including the NYC 59th Street flagship.
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2021
Global campaign launch for Estée Lauder’s Revitalizing Supreme product line featuring Adut Akech, Carolyn Murphy and Ana de Armas.
FULL PROJECT
2022
An art history app that allows users to discover the world’s greatest artworks and artists, ARTOPIA offers a vast array of features to explore renown art, history, people, and all the wonders of art.
FULL PROJECT
2021
little forest is an open, safe community platform for free thought that allows one to anonymously share big or small concerns, engage with other forest dwellers, and most importantly heal through words of advice along with food or music recommendations.
FULL PROJECT
2021
The COVID-19 pandemic completely changed our lives and the way we view the world. Personally for me, the pandemic taught me to think twice about the little moments in life that I always took for granted. This photo book consists of a collection of images that twists the “normal” into the “new normal" in an unexpected way.
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