WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
ShopRunner: Shop Boldly
Branding | Campaign Launch
ShopRunner needed a refresh in their brand identity and a bold new campaign designed to inspire consumers to "Shop Boldly." The brand’s updated look and vision reflects its commitment to simplifying the shopping experience and empowering customers with greater confidence in their online shopping journey. We developed a whimsical visual language that can live in an array of assets from their website to exclusive member emails.
Brand BookA glimpse into some pages in the new brand book.
Hero Assets
In Application
OOH
CREDITS
Agency: BBDO NY
Executive Creative Director: Daniela Vojta // Creative Director: Jess Andrews, Jason Wong //
Senior Copywriter: Catherine Nguyen // Senior Art Director: Ian Nettleton //
Designer: Jong Yeu Wu, Min Jee (Brenda) Cho // Photographer: Aleksandra Kingo