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Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Neutrogena | Silver: Neutrogena Remembers
Art Direction | Campaign Launch
2025
Introducing Neutrogena’s Rapid Wrinkle Repair Retinol Regenerating Cream and the new Rapid Wrinkle Repair Renewal Serum, the campaign taps into the power of nostalgia — offering a gentle reminder that now is the ideal time to begin protecting and restoring their skin from visible signs of aging. In the campaign film, we bring our viewers back in time to an iconic scene from the hit 90’s show, Beverly Hills 90210, where Dr. Higgins comes into camera and calls out the truth, “If you remember rooting for Donna and David, it may be time to use Neutrogena.”
This new campaign platform is paired with elevated beauty and product visuals.
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