MIN JEE (BRENDA) CHO
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 Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.


Neutrogena | Ultra Sheer: Sunscreen You Can’t See

Art Direction | Campaign Launch 
2025
For Neutrogena’s Ultra Sheer Sun line, we developed a campaign that cleverly addresses a key consumer concern that discourages daily sunscreen use: the look of white cast. What if we showed John Cena, but let the internet play along as if he wasn’t even there. It was a perfect mix using a popular cultural meme that everyone can relate to and laugh about: sunscreen you can't see on a man you can't see. 

We paired the campaign platform with elevated beauty and product visuals, in line with the brand’s presence of being at the forefront in beauty.

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