MIN JEE (BRENDA) CHO
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 Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.

Neutrogena | Ultra Sheer: Sunscreen You Can’t See

Art Direction | Campaign Launch 
2025
For Neutrogena’s launch of their new Ultra Sheer® Mineral Sunscreen, we teamed up with skin dermatologist and skin cancer surgeon Dr. Neera Nathan and John Cena, actor and WWE Superstar, known for being invisible, just like the new sunscreen. Drawing inspiration from his iconic "You Can't See Me" catchphrase, the Sunscreen You Can’t See campaign effectively shows how the new powerful high-SPF formula protects against harsh UV rays and most importantly, leaves an invisible, lightweight finish.

This new campaign platform is paired with elevated beauty and product visuals.

FULL PROJECT