MIN JEE (BRENDA) CHO
WORK
HELLO

 Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.




M&M’S Almost Champions: Ring of Comfort
Branding | Campaign Launch
In a time when victory is celebrated above all else, the idea of honoring the runners up seems unconventional. Well, for Superbowl LVIII, M&M’s created a ring for the “almost champions” that was made of lab-made diamonds from an unexpected ingredient: M&M’s Peanut Butter.  

The 30-second spot aired on live commercial during the Superbowl, featuring all-time losers such as NFL legends Dan Marino, Bruce Smith & Terrell Owens and the one-and-only actress Scarlett Johansson, two-time Oscar nominee.




Design



Webpage User Experience & Prototype




 The M&M’S Almost Champions Ring of Comfort TrailerOnly Super Bowl winners get a fancy ring... until last year. To comfort runners-up, M&M’S created a first-of-its-kind ring, featuring diamonds made from M&M’S Peanut Butter. Finally, the Almost Champions can raise their hands with the glittering ring on their finger.





The M&M’S Almost Champions Ring of Comfort: Up CloseAn up close video showcasing the beautiful design of the ring and emphasize that the diamonds are made of M&M’s Peanut Butter.



CREDITS
Agency: BBDO NY

Creative Chief Officer: David Lubars, Luiz Sanchez, Matt MacDonald // Executive Creative Director: Peter Kain, Marcelo Nogueira // Senior Creative Director: Tom Kraemer, Judd Counsell // Associate Creative Director: Luz Arroyo, Breno Balbino // Designer: Jong Yeu Wu, Min Jee (Brenda) Cho // Art Director: Maya Iwata, John Ratkowiak // Copywriter: Benner Rawley, Ross Hull // Project Director: Mark Lester // Director of Production: Alex Gianni // Executive Producer: Kimberly Clarke // Producer: Scotty Schuckies, Julia Millison // Artist: Cleo Montagnana // Chief Executive Officer: Kirsten Flanik // Strategy Director: Vanessa Romann, Yin Chung // Planning Director: Enda Conway // Planner: Carly Duris // Marketing Director: Derek Zimmerman