WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Dewar’s: Here’s to the Story
Global Rebrand | Campaign Launch
Dewar’s seeked for a global rebrand that celebrates the brand’s long-lasting legacy and objective to inspire more enrichening discoveries. At the core of this new brand platform is the belief that the true essence of life comes from the experiences and memories we create with the people we interact with.
So here’s to the story, the ones that have been told and the ones yet to be written.
Launch Film
The Campaign
OOH
CREDITS
Agency: BBDO NY
Executive Creative Director: Alex Booker // Creative Director: Rob Concepcion, Merrin McCormick //
Art Director: Jong Yeu Wu // Designer: Min Jee (Brenda) Cho // Producer: Melissa Lucier // Other: Digital Light, Feather Creative